All anyone needs to start broadcasting LIVE is some natural light and a smartphone with access to the internet and a full battery. But looking slick is definitely the way to go if you want to stand out among the crowd.
However the fact remains that 90% of Facebook viewers say video quality is the most important factor when watching LIVE posts. With Facebook’s HUGE emphasis on video, it is becoming more and more important to have an edge so you stand out.
It’s therefore a fairly good idea to invest in some basic equipment that will quickly be repaid once those sales start coming in due to your increased visibility and engagement with your audience.
Following is a list of my favourite equipment and also industry favourites that I haven’t invested in yet.
Lighting is like a good pair of shoes. If you get it right, you can wear any old thing and look a million bucks. So here are my suggestions to Light Up Your LIVE:
LIGHTING – MOBILE
LIGHTING – HOME/ OFFICE STUDIO
SOUND – MOBILE
SOUND – HOME/ OFFICE/ STUDIO
CAMERA – HOME/ OFFICE/ STUDIO
TRIPOD – MOBILE/ HOME/ OFFICE/ STUDIO
1. Don’t let not having the “right” set-up stop you from starting your LIVE video journey.